by Rhonda McBride
Thursday, January 28, 2010
ANCHORAGE, Alaska -- Alaska Airlines' financial picture is looking up.
Its parent company, Alaska Air Group, came out of 2009 in the black with a net income of almost $122 million.
The year before, it lost $136 million.
In the last quarter of 2009, the company earned a profit of more than $24 million.
In the same period during 2008, the company lost more than three times that amount.
Alaska Air Group credits the turn-around to aggressive marketing, which has resulted in higher traffic.
Lower fuel prices were also a big factor.
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