ANCHORAGE, Alaska — For many tourists, one of the first things they do after arriving at the Ted Stevens International Airport is hail a taxi cab.
The Anchorage Convention and Visitors Bureau is putting special pouches in 75 of the cabs around town. Each is loaded with packs of pamphlets and brochures containing information about things to see and do while in town.
They say when it comes to benefiting local shops and restaurants, the program is working.
This is the third summer that the ACVB has been running the program, outfitting cabs with the information pamphlets.
ACVB officials say it simply makes sense to put brochures in taxi cabs because often they are the first things that tourists run into in Anchorage after they leave their plane, always armed with a lot of questions about what to do in Anchorage.
"Taxi drivers are one of those ambassadors who are not only going to be the first person to see a visitor, they'll be fielding questions," said Jack Bonney with ACVB.