ANCHORAGE, Alaska — Skipping the turkey to shop? That's a question before thousands of Black Friday shoppers this holiday season. This year, stores are opening earlier than ever and people need to line up Thanksgiving afternoon in hopes of snagging a door- buster deal.
"Midnight has been proved as something that our customers really want," Dimond Center Old Navy Store Manager Jessica Chandler said. "Last year we had a great turnout. We have several hundred people here at midnight, we expect the same this year."
Old Navy, Kohl's, and Best Buy are just a few stores that are opening their doors at midnight this year.
"We are pretty excited about it," said Tyler Ballew, the Customer Solutions Manager at Best Buy. "A lot of customers want the option to come and get in line."
Black Friday kicks off the most profitable six weeks of the year.
"You want to get them in the door first, so its competitive pressure that is driving them to open earlier and earlier and earlier," Bill Popp, President of the Anchorage Economic Development Corporation said.